About Us
Our Story
We’ve all changed the way we operate during the COVID-19 crisis. Some changes were forced on us; others represent the height of innovation in a crisis. There’s been a reset of the workforce and work itself, a reset of the employer/employee relationship and a reset of the business ecosystem. For most, the business impact of the pandemic has been negative; for some, positive.
The pandemic may have wiped our strategy slate clean (or at least it feels that way), but we’ve also garnered invaluable experience. Now it’s time to bring together again our team and use those lessons to reconfigure our business and operating models for a new reality.
Why we are different
As digital producers, we’ve learned from Raymond Loewy’s textbook and his influence on physical product design. Also, we’re big fans to his MAYA principle — Most Advanced Yet Acceptable. In his word, it would be:
“To sell something surprising, make it familiar;
to sell something familiar, make it surprising.”
